Social Analytics is the first social media analytics solution to measure the impact of social media on business. It enables marketers to directly measure their social media efforts, and understand how conversations on social networks and online communities influence marketing performance. The social analytics allow marketers to identify sentiment and identify trends in order to accommodate the customer better. There have been significant examples where companies, particularly in the airline industry, have used such analytics tools to reach customers who have feedback.
- Monitor your Social Networks in one place
- Optimize your Social Network interactions for better communication
- Grow your social channels and website traffic